It’s in our hands

What is sustainability and why we should be committed to sustainability?

The purpose of sustainability is to create the value by maximizing positive effects of social, environmental and economic issues and minimize the negative effects of it.

Sustainability is important because all of the decisions and actions we make today affect the future. The core idea of sustainability is for the future generations to have and enjoy the benefits of the environment and ecology we have today along with the resources as well.

The World Commission on Environment and Development’s 1987 report Our Common Future defined sustainability as, “Humanity has the ability to make development sustainable – to ensure that it meets the needs of the present without compromising the ability of future generations to meet their own needs. The concept of sustainable development does imply limits – not absolute limits but limitations imposed by the present state of technology and social organization on environmental resources and by the ability of the biosphere to absorb the effects of human activities. But technology and social organization can both be improved to make way for a new era of economic growth.”

It is important to be sustainable and support the companies that are committed to sustainability as it makes everyone healthier due to decreased pollution.

What is on process?

Becoming sustainable isa part of core businessstrategy for many companies now. Going green brings many advantages to the corporation when applied adequately and it should be one of the core principles that businesses use. David Kepler, corporate vice president of Shared Services and chief information officer of The Dow Chemical Company, stated, “To define sustainability as just “green” or “social responsibility” in the corporate context is to deprive it of its power to drive economic value and societal change.”

Dow, a chemical company, is one of the few corporates that realized the importance of sustainability. In 1995, it planned its sustainability goals and succeeded meeting most of them. They continue to improve their strategies on becoming greener and more sustainable.  In 2010, Dow and BASF corporate, North American subsidiary of the world’s largest chemical company, introduced the new production technology of hydrogen peroxide to propylene oxide (HPPO).  This new method decreases 70 to 80 percent of wastewater and upto 35 percent energy used. This allowed the company to be recognized and acknowledged as an innovative company that improves resource efficiency, lifetime value and process optimization.

Walmart is one of the innovative companies that succeeded in adapting sustainability and successfully completed expanding the business and increasing the profit. Walmart believed that adapting sustainability was the best way to upgrade and it was the major business strategy to become a matured company. Also, it decided to ignore the fact that sustainability would increase its cost in the beginning because they knew that they would eventually benefit from it. Walmart had three sustainability goals: use only renewable energy resources, create zero waste and sell products that do not harm environment.

What can we do at home?

Nowadays, the young generations are very concerned and interested in protecting the environment and they take pride of the fact that they are protecting it. The easiest and fastest ways that all we can execute are the 3Rs-Reduce, Reuse, and Recycle, like eliminating disposable cups, plates and flatware from our lives. I understand that it is impossible not to use disposable products, then why don’t we recycle instead of just throw them away?

Thrift is a great revenue!

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